We are a leading private provider of venture capital in Germany.1
We strive to become the provider of the highest volume of venture capital for disruptive innovations in Germany.
1Until composition of survey in July 2016, German Startups Group has been the most active private VC since 2012 (Pitchbook European Venture Report 2Q 2016, CB Insights Germany Venture Capital Overview 2015)
TODAY’S STARTUPS ARE TOMORROW’S BIG BUSINESSES
The digital revolution causes profound changes. Young technology companies are the driving force for the future growth of employment, tax revenues, individual wealth, and therefore prosperity.
Due to the Internet’s advance into all areas, startups revolutionize products and value creation processes with their innovative strength, thereby reshaping markets and redistributing entrepreneurial wealth.
LOOKING FOR THE BEST STARTUPS MADE IN GERMANY
Our holdings constitute a stage-agnostic cross-section of, in our view, promising German startups – from the seed stage, in which the product is developed, to the early and then growth stage, in which startups already enjoying success undergo high-speed growth.
Berlin Is the New Startup Hotspot, Also Called Silicon Allee
Peter Thiel, US Internet billionaire: “Berlin has the most potential of all cities in Europe.” Matt Cohler, Facebook co-founder, active US VC investor: “I’d bet on Berlin. I believe Berlin has the best shot in the Western world outside of Silicon Valley at becoming a place with a true tech startup ecosystem.“
GERMAN STARTUPS GROUP BUILDS A BRIDGE BETWEEN STARTUPS AND CAPITAL MARKET INVESTORS AIMING TO PROVIDE THE MOST SKILLED AND TALENTED GERMAN ENTREPRENEURS WITH MORE GROWTH CAPITAL AND TO GIVE OUR SHAREHOLDERS ACCESS TO THE HIGH RETURN POTENTIAL OF ‘STARTUPS MADE IN GERMANY’.
TIGHTLY ENMESHED WITH THE GERMAN STARTUP ECOSYSTEM, WE HAVE ACCESS TO INTERESTING BUSINESS IDEAS AND ATTRACTIVE STARTUPS ALREADY IN EXISTENCE, WHICH WE SELECT BASED ON THEIR DISRUPTIVE POTENTIAL, THEIR SCALABILITY, THEIR ENTREPRENEURIAL TALENT, AND THEIR MARKET SUCCESS AND POSITION.
WE ALLOCATE VENTURE CAPITAL OF 100,000 TO 3 MILLION EUROS IN DIFFERENT STEPS FOR TALENTED FOUNDERS WITH INNOVATIVE IDEAS AND SCALABLE BUSINESS MODELS. UNLIKE MANY VENTURE CAPITAL FUNDS, WE ARE AN EVERGREEN HOLDING COMPANY AND HAVE MUCH HIGHER FLEXIBILITY TO ACT.
KNOW-HOW & NETWORK
WITH OUR EXPERIENCE FROM SEVERAL COMPANY FOUNDATIONS, NUMEROUS ACHIEVEMENTS IN BUILDING UP COMPANIES AND THE CORRESPONDING FINANCING PROCESSES, VARIOUS EXITS AND TWO SUCCESSFUL IPOS, WE GIVE “OUR” ENTREPRENEURS ACCESS TO OUR LONG-STANDING KNOWLEDGE, EXPERIENCE, AND CONTACTS.
THROUGH OUR MAJORITY STAKE IN THE DIGITAL AGENCY EXOZET, WE OFFER OUR PORTFOLIO COMPANIES ACCESS TO AN EXTENSIVE RANGE OF SERVICES – FROM THE REALISATION OF COMPLEX WEB, IOS, AND ANDROID APPLICATIONS THROUGH THE DEVELOPMENT OF ONLINE MARKETING CAMPAIGNS TO THE STRATEGIC CONSULTING ON BRAND DEVELOPMENT, MODIFYING BUSINESS MODELS, AND SELECTING TECHNOLOGY.
Stakeholdings in operationally active companies that are of particular significance to German Startups Group*
Armedangels - Sustainable Fashion E-Commerce
Armedangels is a social fashion e-commerce company headquartered in Cologne that focuses on sustainability, fair working conditions, and environmentally-friendly, non-hazardous material. The company sells its clothing online and through conventional distribution channels in five different countries. Armedangels appeals to a strongly growing customer group that places great value on the aforementioned criteria. Since its foundation in 2007 as a pure online shop with just a few T-shirt designs, the company has, in its own view, successfully established itself as a young, sustainable brand.
Armedangels generates substantial turnovers, is growing strongly, and employs over 50 staff. The company is winner of the Wirtschaftswoche Entrepreneur Competition and was voted best fashion brand in 2015 by the readers of the lifestyle magazine Intro. The Cologne-based fair fashion label generated, according to the company's records, 23 million euros in sales in 2016, a growth of 44%.
ayondo - CFD Trading & Social Trading under one brand
ayondo offers social trading and CFD trading under one brand. Investors can follow the strategies of "top traders" and copy their actions directly from their ayondo account or become a "top trader" themselves and earn additional revenues with every trade.
ayondo has been awarded "Best Social Trading Platform" at the ADVFN International Financial Awards 2015 as well as the grade "very good" by the finance magazine Euro am Sonntag.
ayondo Holding is based in Zug/Switzerland and has an office in Singapore. The CFD broker ayondo markets Ltd. (regulated by the FCA) is its subsidiary in London and the ayondo GmbH (regulated by the BaFin) is a subsidiary in Frankfurt am Main. The tech team is based in Toronto. ayondo plans to execute a so-called reverse takeover transaction with a company listed on the Singapore Stock Exchange (SGX).
Book a Tiger - Online booking service for cleaners
Book a Tiger is a full service platform that lets users book cleaners online through an easy-to-use booking system and offers an alternative to the predominantly illegal private employment of cleaning professionals. Book a Tiger offers its users various benefits like tax deductibility of the services, flexible booking via smartphone, insurance coverage as well as the certainty of a professional cleaning since the cleaners are selected through a rigorous evaluation process and subsequent training.
Since the foundation of Book a Tiger in March 2014, the co-founders of Delivery Hero, Nikita Fahrenholz and Claude Ritter, have also expanded their offer to business customers in, according to the company's records, more than 200 cities and are by now active in Germany, Austria, Switzerland, and The Netherlands. Book a Tiger is one of the "20 of Europe’s Hottest Series A and B Tech Startups" according to CB Insights. Nikita Fahrenholz was ranked second on Financial Times' "Top 10 under 30" list of European tech entrepreneurs in 2015. Apart from German Startups Group, DN Capital, amongst others, is invested in Book a Tiger. Lastly, the Berlin-based startup received a financing in the million range in the course of the extension of its business activities to business customers.
Delivery Hero – Online Food Delivery Service
Delivery Hero is an international online and mobile food ordering and delivery platform founded in 2011. Through the website or via the app, users can find restaurants filtered by cuisine in their area, browse menus, read reviews, and order with the appropriate delivery service with a few clicks. The affiliated restaurants pay Delivery Hero a commission for the placing of the orders with the restaurants.
After the acquisitions of its competitor foodpanda in December of 2016 and the restaurant logistics provider Foodora in September of 2015, Delivery Hero processes each month, by their own accounts, orders in the double-digit million range on commission over the Internet, with approximately 270,000 restaurants in more than 40 countries connected to its service. The company has over 6,000 employees in different locations around the world with a staff consisting of approximately 1.000 people working from its Berlin headquarters. Delivery Hero is one of the fastest-growing young tech companies according to The Next Web European Tech5 2015 and listed in the Prime Standard segment of Deutsche Börse since 30 July 2017.
Dr. Z - Nationwide Dentist Network
Dr. Z stands for quality in dental care at reasonable prices and offers an alternative to traditional dental practices. As such, Dr. Z provides the standard benefits that statutory health insurance providers offer, and the full range of private services with a considerable reduction in price. The ISO certification confirms the high quality of all dental care centres.
The growing dentist network currently comprises more than 25 dental practices and dentistry centres. Dr. Z aims to roll out the business model in all major and medium-sized German cities in order to provide their services nationwide.
Exozet – Agency for "Digital Transformation"
Exozet is a repeatedly awarded digital agency that offers consultancy and execution services for the "Digital Transformation" of all business processes. This includes, in particular, the design, realisation, and operation of demanding multimedia solutions with focus on mobile, video, virtual and augmented reality as well as e-commerce and online marketing on various platforms – the seamless combination of technology and design in the digital media. Exozet employs approximately 140 staff in Berlin (headquarters), Potsdam-Babelsberg, and Vienna. In addition to media conglomerates such as Axel Springer or BBC, big-name brands and organizations such as ZDF, Media Broadcast - freenet, Gothaer, Burda, Audi and Deutsche Telekom as well as startups such as Wooga, LaterPay, Adviqo, colorfy, the Zene, and portfolio companies of German Startups Group have been or are clients of Exozet.
Exozet was founded by CEO Frank Zahn. In 2016, Peter Skulimma joined Exozet as Chief Commercial Officer.
Fiagon - MedTech for ENT Navigation
Fiagon is a MedTech startup that develops and manufactures innovative surgical navigation systems of the latest generation with its patented “Flexsensor” technology. With its electromagnetic navigation technology, Fiagon, together with world-renowned doctors, set a new standard in medical ENT navigation in recent years. This, in the company's view, unique technology is already being used internationally, from the headquarters in Hennigsdorf near Berlin, beyond European borders as well as the US and China for oral and maxillofacial surgery, neurosurgery, and spine surgery. According to its own preliminary statements, Fiagon recorded a turnover of more than 5 million euros in 2015 and shows strong and sustained growth.
Friendsurance – Insurance FinTech
In 2010, the founders of Friendsurance realized that many people own insurances that they rarely or never use. Insurance companies, however, do not demonstrate appreciation for cautious and fair behaviour. Therefore, Friendsurance developed a new insurance principle, which rewards insurance customers with premium cash backs if they remain free of claims. Insurance customers form small groups and part of their insurance premiums are pooled. In case the group members remain claim free, they each get part of the money in the pool back at the end of the year in form of a cash back. Typically, every year over 75% of those who use the Friendsurance principle receive a cash back on their premiums.
Currently, the Friendsurance principle can be used for personal liability, householders’, legal, and electronics insurances of renowned providers. Insurances closed directly on www.friendsurance.de already include the Friendsurance principle free of charge.
Friendsurance's vision is to make insurances cheaper for everyone. Currently, approximately 90 employees work for this goal at the company's headquarters in Berlin. Friendsurance cooperates with many insurance providers.
Apart from the German Startups Group, e.ventures and the technology investment fund Horizons Ventures of the Hong Kong billionaire Li Ka-Shing count among the shareholders.
Fyber - Mobile Advertising Monetization Strategies
Fyber (formerly SponsorPay), founded in 2009, is an AdTech company and provider of mobile advertising monetization strategies for app developers and publishers. Fyber is able to automatically optimize and manage ad revenues with the aid of a unified mobile supply side platform, for example through an ad marketplace on which the offering of mobile ads by app developers and publishers is brought together with demand from advertisers using real-time bidding. Within this, advertisers are given the opportunity to reach over 150 million monthly unique app users. Fyber was recently chosen by VentureBeat as one of the Top 10 Mobile Advertising Companies, and it has approximately 180 employees across its headquarters in Berlin and branches in San Francisco, Los Angeles, New York, London, Paris, Istanbul, Seoul, and Tokyo.
German Startups Group had an indirect share in Fyber by means of Special Purpose Vehicles (SPV). The SPVs sold their shares to a company listed on the stock exchange in October 2014.
Juniqe - Online Shop for Art, Apparel, and Accessories
Juniqe is a lifestyle brand for handpicked, affordable art. Designs of international artists are offered on posters and prints for walls as well as on shirts, stationery, and home accessoires by the online shop. The production is made to order, which is why the business model does not require a large inventory and generates higher margins. Additionally, the offered products cause lower return rates than is the case with conventional e-commerce providers.
The company was founded in 2013 by a team of former managing Casacanda employees in Berlin (Casacanda was acquird by Fab.com in 2012). Juniqe already ships, according to the company, to eight European countries, is growing dynamically, and achieved a double-digit million revenue already in 2015. In August 2015, Juniqe was ranked first on CB Insights' list of "15 High Momentum German Early Stage Startups". The founders appeared on the Forbes list "30 Under 30" in the area retail and e-commerce in January 2016.
Mister Spex – Brand Glasses Online
Mister Spex is an online retailer for branded eyewear. Through the Internet, the company offers an extensive range of high quality prescription glasses, sunglasses, and contact lenses at competitive prices. In addition to the broad product range, price transparency and price savings, customers also benefit from free services such as eye tests and the adjustment of glasses thanks to local partner opticians in Germany. The company also has its own optician workshop in Berlin with final assembly and quality control. Furthermore, the company extends its offline presence and has opened three brick-and-mortar stores thus far, with more stores planned.
In July 2013, Mister Spex acquired the Swedish online eyewear shops Lensstore and Loveyewear and the Norwegian online optician Lensit.no. Mister Spex is also present in other European countries with own online stores. Mister Spex is winner of the eCommerce Award for Excellence 2015.
Apart from German Startups Group, Goldman Sachs, Scottish Equity Partners, Grazia Equity, XAnge, and DN Capital count among the shareholders of Mister Spex.
Onefootball - Largest online football platform
The mobile, web, and smartwatch app Onefootball is, according to the company, the largest online football platform in the world with over 20 million users in approximately 200 countries. As one of the most prominent German startups, Onefootball gives football fans various ways to inform themselves about their favourite teams through news, live results, and statistics. It also allows fans to actively engage with these clubs through social features and betting as well as tipping opportunities.
Union Square Ventures, one of the most successful American venture capital investors, Klaus Hommels’ VC fund Lakestar, prominent business angels, and sports goods manufacturer Adidas, which also acts as a strategic partner, are some of Onefootball’s investors. Onefootball was chosen by Google as one of the top 50 Android apps globally in 2014 and 2015. Furthermore, Wired Magazine counted it as one of the „100 hottest European startups 2015“. Onefootball was featured at the WWDC 2016, Apple's major developer conference, as one of only a few German apps.
reBuy – The Easy Buy and Sell Platform
reBuy.de is the easy online shop for buying and selling on the Internet and one of the German market leaders in ReCommerce sector. Users can buy and sell electronic and media articles like cell phones, tablets, books, software, consoles, or eBook readers for fixed prices. Afterwards they send the goods in a package to reBuy.de and get the selling price immediately transferred to their bank account. Customers cannot only sell, but also buy quality-tested goods, which are shipped within two working days because all products are in stock at a large logistic centre next at the headquarters in Berlin. reBuy.de employees approximately 500 people.
German Startups Group is invested in reBuy together with well-known investors such as DuMont Venture, Hasso Plattner Ventures as well as Iris Capital and OP Ventures.
Remerge - App Retargeting
The AdTech startup Remerge enables app providers to place ads through an integrated retargeting platform in more than 350,000 other apps, according to the company. Thus, advertisers can reach, according to Remerge, up to 700,000 users worldwide per second. The addressed user target group can be defined in detail according to various criteria. This reduces scatter losses and therefore increases the advertiser’s marketing impact as well as the revenue of the app publisher since higher click rates can be achieved through Remerge. Apps become increasingly more important as an advertising medium because of their enormous international prevalence on more than 2.5 billion smartphones worldwide.
Remerge has achieved a growth in revenue of over 500% in the first three quarters of 2016 compared to last year’s period, according to the company. The AdTech company’s US business, which has been newly established in 2Q15, is developing excellently as well. By now, Remerge records higher revenues per month than in the entire year of 2015. The Berlin-based company is winner of the Angel's Choice Award of the Web Summit 2015 and one of the "3 Companies to Watch" according to Online Marketing Rockstars.
Scalable Capital - Asset Management Technology
With the help of modern risk management technology, Scalable Capital provides access to cost-efficient, professional asset management - a kind of financial investment that used to be reserved for wealthier investors due to the costs associated with personal investment advisors. The FinTech startup, founded in December 2014 in Munich, provides their customers with a globally diversified ETF portfolio, tailor-made to the personal risk profile of each user, supervised and managed around the clock. The individual risk tolerance of the investor is the benchmark for all investment decisions.
CEO Erik Podzuweit previously was Co-CEO of Westing and Executive Director at Goldman Sachs. Scalable Capital is an authorised wealth manager by the BaFin and the FCA. The company is winner of the Angel's Choice Award of the Web Summit 2015 and the FintechGermany Award 2016, was awarded the grade "very good" by the finance magazine Euro am Sonntag, won the Innovation Award for the best automatic online wealth management at the Börsentag 2016, and was named the best robo advisor in Germany by Brokervergleich.de. Scalable Capital is the leading robo advisor in Europe with assets under management of more than 200 million euros. Apart from German Startups Group, Holtzbrinck Ventures, Monk’s Hill Ventures, MPGI, and several buiness angels have invested in Scalable Capital.
Service Partner One - Smart Office Management
Service Partner One digitalises the multi-billion market for office management that, up until now, has been served almost exclusively in an analogue way. It bundles services, such as cleaning, maintenance, relocations, and deliveries of e.g. beverages, fruit baskets, or office equipment on one platform. Office managers and employees can quickly and effortlessly book the services in one central location via iPad. The long-term customer retention that Service Partner One enjoys as an all-in-one service provider offers the opportunity for cross-selling of additional products and services. Service Partner One has already rolled out their services to more than 1.000 offices in three countries. The Berlin-based company currently has more than 100 employees and is strongly expanding in order to become the leading online platform for office management in Europe.
EQT Ventures, Target Global, Earlybird, and Rheingau Founders count among the co-investors of Service Partner One.
Simplesurance – One-Click Online Insurance for Purchases
In partnership with reputable insurers, Berlin-based Simplesurance offers consumers individual product insurance. For example, insurance against iPhone breakage or warranty extensions can be bought directly at the point of online sale with just a few clicks and at very reasonable conditions. The online shop earns a commission and can offer its customers an additional service, while Simplesurance earns a margin on all insurance policies sold online. With B2C portals in, according to the company, nine European countries, Simplesurance also offers direct insurance plans. Lastly, the Berlin-based startup has received an investment by Allianz as well as the Japanese e-commerce and Internet company Rakuten, which raised the overall financing of Simplesurance to more than 30 million euros
SoundCloud - Social sound platform
Tictail - Free E-Commerce Platform
Tictail enables all retailers, even so-called mom-and-pop-stores, to open a free online shop within minutes and without previous knowledge of any kind, just by using the Tictail mobile or desktop app. According to the company, the storeowners can thereby quickly and effortlessly accept orders online, alongside their stationery retail store and thus generate additional turnover. At the same time, Tictail aggregates the offered products of all retailers on their platform and therefore forms a digital shopping mall of sorts that helps the individual retailer immediately draw online visitors. Furthermore, storeowners can distribute their products and services via paid additional features such as Facebook shop integration. Tictail’s goal is, through the mobilisation of the fragmented retailer scene, to become the most popular e-commerce platform worldwide. The technological focus lies on an interactive, user-friendly design that can be intuitively used by storeowners without any prior knowledge.
According to the company, more than 125,000 retailers from approximately 140 countries already use Tictail. The Tictail app was rewarded, already at its launch in 2014, as “best new app” by Apple as well as Google. Apart from German Startups Group, Balderton Capital, Creandum, and Acton Capital Partners count among the shareholders.
Amorelie - Sensual E-Commerce
Since the beginning of 2013, Amorelie has stood for a sensual lifestyle online shop that offers a high quality portfolio as well as compelling functionality. Presented in a friendly and exclusive environment full of joie de vivre, Amorelie attracts confident, modern women and couples. The product range covers toys, exclusive lingerie, and sensual products, such as erotic literature. Passion, physical well-being, sex, and happiness are the main focus of Amorelie, which showcases a stylish, innovative, and accessible Lovestyle-world instead of intimidating “erotic products” of low quality.
The team of founders held key roles before. Lea-Sophie Cramer previously was Vice President Asia of both Rocket Internet and Groupon, while Sebastian Pollok was an analyst at e.ventures in San Francisco and an entrepreneur also at Rocket Internet.
German Startups Group invested together with well-known co-investors, such as SevenVentures, TA Ventures, Paua Ventures, Otto Capital, and Cherry Ventures, alongside whom it sold its shares to 7Commerce GmbH, the strategic investment arm of ProSiebenSat.1 Media, in March 2015.
AuctionTech - Online livestream technology for auctions
AuctionTech has been founded in 2017 by lead employees of the former biggest online auction house for luxury goods (Auctionata) and from which's insolvency estate the online livestream auction technology, developed for many years, has been acquired with the help of German Startups Group. The founding team around CEO Jan Thiel offers regular auction houses and online marketplaces this unique technology as a cloud Software-as-a-Serivce so they can operate live video auctions without latency and by that reach bidders worldwide no matter their respective size or geographical location. Potential segments besides artworks, luxury goods, watches, jewelry and antiquates are also classic cars, real estate and B2B investment goods. The product can be embedded easily in the own website as a white label solution for a license fee so no brand or media disruption occurs.
German Startups Group is involved as lead investor.
Ceritech – Winning & Project Development of Rare Earth Metals
Ceritech develops a procedure that enables the company to win Rare Earth Metals at low costs from gypsum-containing production residues. Ceritech is preparing partnerships with two large foreign fertilizer plants, which generate great amounts of phosphogypsum as a byproduct of the production of phosphoric acids, from which Ceritech can extract Rare Earth Metals.
According to the current state of technology, Rare Earth Metals constitute an essential, almost non-substitutable raw material for high tech products like smartphones, tablets, and electronic cars. Rare Earth Elements are especially indispensable for the realization of the energy turnaround in Germany since they are required for the construction of solar cells, energy-saving illuminants, high performance magnets for electric transportation, wind turbines, and fusion reactors. As of now, Chinese companies are the largest supplier of Rare Earth Metals and have held a near monopoly position over the past years.
CRX Markets - Supply chain finance platform
CRX Markets is a Munich-based supply chain finance platform that allows suppliers to sell claims against their clients, i.e. to securitize the bundled claims, without the involvement of an intermediary, e.g. a factoring bank, and to automatically trigger a bidding contest between institutional investors as sellers in order to maximize revenue from the sale of the claims and ensure that money is received earlier. According to the company, the customers benefit from a stabilized supply chain and the optimisation of circulating assets. Furthermore, the marketplace created by CRX Markets also offers, in our opinion, companies, banks, and investors attractive investment opportunities through its transparent structure and competition-oriented methods.
CRX Markets won the FintechGermany Award in 2016. Founder and manager Moritz von der Linden and supervisory board member Carlo Kölzer are the founders of the highly successful foreign exchange trading online platform 360T, which was acquired by Deutsche Börse in 2015.
Software Solutions for review management
Since 2009, Customer Alliance supports hotels worldwide with the help of various products in collecting and integrating customer centric data as well as realising their revenue potential.
With its product "Review Analytics", Customer Alliance provides a reliable 360° review management solution for the thorough and professional handling of online reviews. It manages online reviews and provides essential statistics for quality management.
Additionally, the tool "Price Analytics" supports hotels in doing effective pricing by tracking the price structure of competitors and by warning hoteliers about changes on the business market in advance.
„Booked“, the newest product by Customer Alliance, is a responsive booking engine that enables hotels to implement an easily-maintained booking widget on their websites, with which customers can quickly and directly book hotel rooms. Thus, hotels can reduce their commission payments.
Since its foundation in 2009, by now more than 3,500 hotels from more than 35 countries use the software solutions of Customer Alliance. The international team consists of approximately 100 employees.
eWings.com – Platform for Flight Bookings
eWings is an online booking platform. eWings provides air travellers and frequent flyers with the opportunity for simple and easy booking.
eWings was founded in August 2013 by Thilo Hardt, co-founder of Mister Spex and Entrepreneur in Residence of DN Capital London. In August 2015, eWings was ranked among CB Insights' "15 High Momentum German Early Stage Startups". Apart from German Startups Group, DN Capital and Kima Ventures invested in eWings.
Finiata - FinTech for Factoring
Finiata offers factoring solutions for freelancers, self-employed entrepreneurs as well as small and medium-sized enterprises. Up until now, this market segment has not been sufficiently addressed since individual risk assessments cause high costs. The experienced founding team – the four-member management team has 13 years of FinTech experience – employs already established scoring concepts and achieves lower costs and process complexities through digitalisation and automation. It is the goal of Finiata to carry out the risk assessment automatically within seconds for the first time and to reduce the default risk so that by, for example, simply taking a picture of an outgoing invoice with a mobile phone the invoice amount can be collected almost immediately. Through cooperations with leading European FinTech companies, the functionality of the financial solution has been maximised.
The founding team around CEO Sebastian Diemer has already collectively built one of the most successful German FinTech startups in Kreditech, which offers private loans on the basis of a data-driven scoring model. Further investors in Finiata are, among others, Point Nine Capital und Fly Ventures.
Itembase – Organizing Tool for Online Purchases
itembase enables online shops through its DataConnect technology to seamlessly synchronise data relevant to webshops with almost any service, tool, or solution. Thus, e-commerce operators can sync their data automatically with their accounting system, their supplier service, their marketing activities, as well as their analysing tools, almost without additional implementation effort. In return, the webshop service and solutions providers are no longer forced to develop implementation options for the different e-commerce platforms. With the data aggregated through DataConnect, the, according to the company's records, more than 100.000 affiliated online shops can additionally compare their revenues, shopping carts, customer loyalty, etc. and optimise them accordingly.
Pyreg - GreenTec for Carbonisation Machinery
Since 2010, Pyreg designs, develops, and manufactures machinery for carbonisation purposes, which convert wet biomasses into valuable biochar in an environmentally-friendly way as well as sewage sludge into fertilizing substrates which almost free of pollutants. During the process, a surplus in heat energy is created that can also be efficiently used for different purposes. Irrespective of whether used in the waste water, fertiliser, composting, forestry and agriculture industries or municipalities, the combination of multi-purpose benefits of a Pyreg system contributes to enhancing the value chain of its respective operators.
Pyreg is committed to climate protection and its high-quality machines is not only known for its economical but also its ecological sustainability. A single Pyreg 500 unit – for the production of biochar for instance – effectively sequesters the annual CO2 emissions of up to 500 motor vehicles per year.
Pyreg was nominated in 2016 by the German Institute for Invention for the, according to the institute, oldest innovation award in the world, the Dieselmedaille, as the most sustainable innovation.
German Startups Group has invested in Pyreg along with different holding companies, including Skion GmbH of Quandt heiress Susanne Klatten, and knowledgeable business angels.
realbest - online transaction platform for real estate
realbest is the first online transaction platform for real estate that digitalises the significant steps within the purchase and sales process. The company, founded in 2013 and based in Berlin, sells real estate across Germany from private and professional property sellers through its online network of qualified real estate agents and financial service providers. According to the company, this network reaches over 2.5 million potential buyers. Currently, over 350 million euros worth of real estate offering can be found on realbest.
Co-investors include Obotritia Capital from Rolf Elgeti, Ventech as well as Immotech ventures from the property developer Marius Marschall von Bieberstein.
Share 2.7% - plus convertible loan in five figure amount
TVSMILES – Mobile Advertising
TVSmiles has developed a highly efficient form of advertising in the growing market of mobile advertising, by means of so-called quiz ads. TVSmiles offers advertising companies an alternative to traditional forms of advertising, which consumers often have to involuntarily endure in order to get to the content that they actually want to consume. The advertising company can place quiz ads in the TVSmiles mobile app – launched in September 2013 – through which users can voluntarily and in a playful way inform themselves about the company and answer corresponding quiz questions. Through the interaction with the company, users can collect points and redeem them for rewards. On the one hand, according to TVSmiles, users are much more receptive to the advertising brand and its message. On the other hand, this leads to a high level of customer loyalty since TVSmiles continuously creates incentives for users to interact with the advertising company. This also enables TVSmiles to collect information about user behaviour and product preferences. The mobile advertising company plans that third-party providers of various platforms, apps, and devices will be able to develop and implement TVSmiles ad formats themselves, which would substantially increase their reach and sales potential.
The AdTech startup has recently expanded its business model through the launch of its Kwizzad platform. The new product enables publishers of mobile apps to integrate the quiz-based ad format themselves, which has been optimised by TVSmiles over the course of three years, and therefore enhance their monetisation. According to the company, the app publishers achieve the highest advertising revenues per thousand impressions compared to other digital advertising platforms. This is due to the fact that the playful engagement with the advertising content allows for an effective realisation of campaign goals. Kwizzad increases TVSmiles’ potential to scale tremendously, according to view of German Startups Group.
CEO Christian Heins previously was part of the executive management of the TV channel 9Live. TVSmiles secured the top spot in the category mobile/app in the Gründerszene Growth Ranking 2016.
The business model of the company located in Berlin is based on, according to TVSmiles' records, more than 3 million downloaded apps, through which the users can be addressed on a consistent basis. TVSmiles employs three distribution channels: traditional advertising, digital advertising as well as direct/affiliate advertising. Active users spend more than 90 minutes a month using the app, according to TVSmiles.
Share 8.5% - plus convertible loan in six figure amount
*We publish investments and hence the shares of companies that are in our portfolio at our sole discretion, if and when the time is thought best by the portfolio company itself and by us. Thus the following list raises no claim to completeness. The above-mentioned 22 minority stake holdings that are of particular significance to German Startups Group represent 89% of the total value of all 42 active minority stake holdings.
Christoph Gerlinger has gained over 20 years of management experience in the Internet industry, in which he has founded a number of businesses, experiencing all the accompanying highs and lows. One of the businesses he founded is Frogster Interactive Pictures AG, which he took public and managed as CEO for seven years. Prior to that, he was Head of German operations for Infogrames/Atari and CFO of CDV Software Entertainment, which he took public as well. Christoph was named one of the 50 most interesting founders by the German business magazine Wirtschaftswoche, was appointed external expert of the discussion group “Digitalisation” by the national board of the CDU and is alumnus of Singularity University’s Executive Program class of 2017. Christoph Gerlinger holds a graduate degree in Business Administration and is a qualified banker.
Long-standing seats on various supervisory boards, 35 years of banking experience in leading positions More than 10 years as CEO of AXG Investment Bank and Head of Corporate Finance Commerzbank Significantly involved in more than 40 IPOs
Investment Banker, Business Angel, M&A Expert
Founder and Managing Director of a corporate finance advisory and investment company Former Head of Investment Banking Credit Suisse Ger/Aus, Member of the Executive Board of Dresdner Kleinwort’s investment bank, and VP JP Morgan Lead involvement in more than 20 M&A transactions
Managing Director of an asset management firm
Private equity & venture capital expert Managing Director of Cara Investment GmbH As Director of INDUC GmbH and PE/VC Investment Manager at Kedge Capital long-standing experience as asset manager of various asset classes