Armedangels - Sustainable Fashion E-CommerceArmedangels is a social fashion e-commerce company headquartered in Cologne that focuses on sustainability, fair working conditions, and environmentally-friendly, non-hazardous material. The company sells its clothing online and through conventional distribution channels in five different countries. Armedangels appeals to a strongly growing customer group that places great value on the aforementioned criteria. Since its foundation in 2007 as a pure online shop with just a few T-shirt designs, the company has, in its own view, successfully established itself as a young, sustainable brand.
Armedangels generates substantial turnovers, is growing strongly, and employs over 50 staff. The company is winner of the Wirtschaftswoche Entrepreneur Competition and was voted best fashion brand in 2015 by the readers of the lifestyle magazine Intro. The Cologne-based fair fashion label generated, according to the company's records, 23 million euros in sales in 2016, a growth of 44%.
ayondo - CFD Trading & Social Trading under one brandayondo offers social trading and CFD trading under one brand. Investors can follow the strategies of "top traders" and copy their actions directly from their ayondo account or become a "top trader" themselves and earn additional revenues with every trade.
ayondo has been awarded "Best Social Trading Platform" at the ADVFN International Financial Awards 2015 as well as the grade "very good" by the finance magazine Euro am Sonntag.
ayondo Holding is based in Zug/Switzerland and has an office in Singapore. The CFD broker ayondo markets Ltd. (regulated by the FCA) is its subsidiary in London and the ayondo GmbH (regulated by the BaFin) is a subsidiary in Frankfurt am Main. The tech team is based in Toronto.
ayondo IPO'ed on 26 March 2018 at the Singapore Stock Exchange (SGX).
Tiger Facility Services - Office cleaning SaaSTiger Facility Services (TFS, formally Book a Tiger) is the first digital facility services brand for small and medium businesses. TFS is the central contact for more than 1.000 business customers when it comes to every aspect of services and products that are needed in offices (e.g. cleaning, beverages, fruits, office equipment etc.). TFS's core is the software platform which offers customers an online dashboard and, therefore, ensures a reliable and efficient processing of all jobs, enquiries and orders (e.g. through digital shift plans, to do lists, etc.). With the help of the software platform a very fragmented supply-side market gets consolidated while the customer receives the full range of services from one provider. Tiger Facility Services currently operates in German and is planning an expansion into other European countries within the next years. The goal is to establish TFS as the leading brand for facility services within the SME area in Europe. The founders of TFS/Book a Tiger, Nikita Fahrenholz and Claude Ritter, have been co-founders of the very successful German startup, Delivery Hero, as well, which German Startups Group has been invested in, too, and, therefore, are familiar with the systematic development of novel digital business models.
Chrono24 - The world's leading online market for luxury watches
Delivery Hero – Online Food Delivery ServiceDelivery Hero is an international online and mobile food ordering and delivery platform founded in 2011. Through the website or via the app, users can find restaurants filtered by cuisine in their area, browse menus, read reviews, and order with the appropriate delivery service with a few clicks. The affiliated restaurants pay Delivery Hero a commission for the placing of the orders with the restaurants.
After the acquisitions of its competitor foodpanda in December of 2016 and the restaurant logistics provider Foodora in September of 2015, Delivery Hero processes each month, by their own accounts, orders in the double-digit million range on commission over the Internet, with approximately 270,000 restaurants in more than 40 countries connected to its service. The company has over 6,000 employees in different locations around the world with a staff consisting of approximately 1.000 people working from its Berlin headquarters. Delivery Hero is one of the fastest-growing young tech companies according to The Next Web European Tech5 2015 and listed in the Prime Standard segment of Deutsche Börse since 30 July 2017.
Exozet – Agency for "Digital Transformation"Exozet is a repeatedly awarded digital agency that offers consultancy and execution services for the "Digital Transformation" of all business processes. This includes, in particular, the design, realisation, and operation of demanding multimedia solutions with focus on mobile, video, virtual and augmented reality as well as e-commerce and online marketing on various platforms – the seamless combination of technology and design in the digital media. Exozet employs approximately 140 staff in Berlin (headquarters), Potsdam-Babelsberg, and Vienna. In addition to media conglomerates such as Axel Springer or BBC, big-name brands and organizations such as ZDF, Media Broadcast - freenet, Gothaer, Burda, Audi and Deutsche Telekom as well as startups such as Wooga, LaterPay, Adviqo, colorfy, the Zene, and portfolio companies of German Startups Group have been or are clients of Exozet.
Exozet was founded by CEO Frank Zahn. In 2016, Peter Skulimma joined Exozet as Chief Commercial Officer.
Fiagon - MedTech for ENT NavigationFiagon is a MedTech startup that develops and manufactures innovative surgical navigation systems of the latest generation with its patented “Flexsensor” technology. With its electromagnetic navigation technology, Fiagon, together with world-renowned doctors, set a new standard in medical ENT navigation in recent years. This, in the company's view, unique technology is already being used internationally, from the headquarters in Hennigsdorf near Berlin, beyond European borders as well as the US and China for oral and maxillofacial surgery, neurosurgery, and spine surgery. According to its own preliminary statements, Fiagon recorded a turnover of more than 5 million euros in 2015 and shows strong and sustained growth.
Friendsurance – Insurance FinTechIn 2010, the founders of Friendsurance realized that many people own insurances that they rarely or never use. Insurance companies, however, do not demonstrate appreciation for cautious and fair behaviour. Therefore, Friendsurance developed a new insurance principle, which rewards insurance customers with premium cash backs if they remain free of claims. Insurance customers form small groups and part of their insurance premiums are pooled. In case the group members remain claim free, they each get part of the money in the pool back at the end of the year in form of a cash back. Typically, every year over 75% of those who use the Friendsurance principle receive a cash back on their premiums.
Currently, the Friendsurance principle can be used for personal liability, householders’, legal, and electronics insurances of renowned providers. Insurances closed directly on www.friendsurance.de already include the Friendsurance principle free of charge.
Friendsurance's vision is to make insurances cheaper for everyone. Currently, approximately 90 employees work for this goal at the company's headquarters in Berlin. Friendsurance cooperates with many insurance providers.
Apart from the German Startups Group, e.ventures and the technology investment fund Horizons Ventures of the Hong Kong billionaire Li Ka-Shing count among the shareholders.
Fyber - Mobile Advertising Monetization StrategiesFyber (formerly SponsorPay), founded in 2009, is an AdTech company and provider of mobile advertising monetization strategies for app developers and publishers. Fyber is able to automatically optimize and manage ad revenues with the aid of a unified mobile supply side platform, for example through an ad marketplace on which the offering of mobile ads by app developers and publishers is brought together with demand from advertisers using real-time bidding. Within this, advertisers are given the opportunity to reach over 150 million monthly unique app users. Fyber was recently chosen by VentureBeat as one of the Top 10 Mobile Advertising Companies, and it has approximately 180 employees across its headquarters in Berlin and branches in San Francisco, Los Angeles, New York, London, Paris, Istanbul, Seoul, and Tokyo.
German Startups Group had an indirect share in Fyber by means of Special Purpose Vehicles (SPV). The SPVs sold their shares to a company listed on the stock exchange in October 2014.
Juniqe - Online Shop for Art, Apparel, and AccessoriesJuniqe is a lifestyle brand for handpicked, affordable art. Designs of international artists are offered on posters and prints for walls as well as on shirts, stationery, and home accessoires by the online shop. The production is made to order, which is why the business model does not require a large inventory and generates higher margins. Additionally, the offered products cause lower return rates than is the case with conventional e-commerce providers.
The company was founded in 2013 by a team of former managing Casacanda employees in Berlin (Casacanda was acquird by Fab.com in 2012). Juniqe already ships, according to the company, to eight European countries, is growing dynamically, and achieved a double-digit million revenue already in 2015. In August 2015, Juniqe was ranked first on CB Insights' list of "15 High Momentum German Early Stage Startups". The founders appeared on the Forbes list "30 Under 30" in the area retail and e-commerce in January 2016.
Mister Spex – Brand Glasses OnlineMister Spex is an online retailer for branded eyewear. Through the Internet, the company offers an extensive range of high quality prescription glasses, sunglasses, and contact lenses at competitive prices. In addition to the broad product range, price transparency and price savings, customers also benefit from free services such as eye tests and the adjustment of glasses thanks to local partner opticians in Germany. The company also has its own optician workshop in Berlin with final assembly and quality control. Furthermore, the company extends its offline presence and has opened three brick-and-mortar stores thus far, with more stores planned.
In July 2013, Mister Spex acquired the Swedish online eyewear shops Lensstore and Loveyewear and the Norwegian online optician Lensit.no. Mister Spex is also present in other European countries with own online stores. Mister Spex is winner of the eCommerce Award for Excellence 2015.
Apart from German Startups Group, Goldman Sachs, Scottish Equity Partners, Grazia Equity, XAnge, and DN Capital count among the shareholders of Mister Spex.
Onefootball - Largest online football platformThe mobile, web, and smartwatch app Onefootball is, according to the company, the largest online football platform in the world with over 20 million users in approximately 200 countries. As one of the most prominent German startups, Onefootball gives football fans various ways to inform themselves about their favourite teams through news, live results, and statistics. It also allows fans to actively engage with these clubs through social features and betting as well as tipping opportunities.
Union Square Ventures, one of the most successful American venture capital investors, Klaus Hommels’ VC fund Lakestar, prominent business angels, and sports goods manufacturer Adidas, which also acts as a strategic partner, are some of Onefootball’s investors. Onefootball was chosen by Google as one of the top 50 Android apps globally in 2014 and 2015. Furthermore, Wired Magazine counted it as one of the „100 hottest European startups 2015“. Onefootball was featured at the WWDC 2016, Apple's major developer conference, as one of only a few German apps.
reBuy – The Easy Buy and Sell PlatformMore than five million happy customers and 15 years of experience in reCommerce - this is rebuy, the online shop for selling and buying used media and consumer electronics. reBuy offers a 36-month warranty, which is unique in the market, and over 3 million refurbished items are always available in the logistics center. The reCommerce company, founded in 2004, is the European market leader in the area of used electronics. reBuy closed the past financial year (2017) with a positive operating result (EBITDA) and revenues of 109 million euros. In Germany, customers can sell or buy electronics and media articles from a total of 14 categories on reBuy.de. Internationally, the company operates in Austria, France, the UK and the Netherlands and is continuing to expand with its 500 employees. reBuy's vision is that used goods will be seen as a conscious alternative to new goods, without any compromises in appearance or functionality, but with a great deal of price savings.
German Startups Group is invested in reBuy together with well-known investors such as DuMont Venture, Hasso Plattner Ventures as well as Iris Capital and OP Ventures.
Remerge - App RetargetingThe AdTech startup remerge enables app providers to place ads through an integrated retargeting platform in more than 350,000 other apps, according to the company. Thus, advertisers can reach, according to Remerge, up to 700,000 users worldwide per second. The addressed user target group can be defined in detail according to various criteria. This reduces scatter losses and therefore increases the advertiser’s marketing impact as well as the revenue of the app publisher since higher click rates can be achieved through Remerge. Apps become increasingly more important as an advertising medium because of their enormous international prevalence on more than 2.5 billion smartphones worldwide.
Remerge has achieved a growth in revenue of over 500% in the first three quarters of 2016 compared to last year’s period, according to the company. The AdTech company’s US business, which has been newly established in 2Q15, is developing excellently as well. By now, Remerge records higher revenues per month than in the entire year of 2015. The Berlin-based company is winner of the Angel's Choice Award of the Web Summit 2015 and one of the "3 Companies to Watch" according to Online Marketing Rockstars.
Scalable Capital - Asset Management TechnologyWith the help of modern risk management technology, Scalable Capital provides access to cost-efficient, professional asset management - a kind of financial investment that used to be reserved for wealthier investors due to the costs associated with personal investment advisors. The FinTech startup, founded in December 2014 in Munich, provides their customers with a globally diversified ETF portfolio, tailor-made to the personal risk profile of each user, supervised and managed around the clock. The individual risk tolerance of the investor is the benchmark for all investment decisions.
CEO Erik Podzuweit previously was Co-CEO of Westing and Executive Director at Goldman Sachs. Scalable Capital is an authorised wealth manager by the BaFin and the FCA. The company is winner of the Angel's Choice Award of the Web Summit 2015 and the FintechGermany Award 2016, was awarded the grade "very good" by the finance magazine Euro am Sonntag, won the Innovation Award for the best automatic online wealth management at the Börsentag 2016, and was named the best robo advisor in Germany by Brokervergleich.de. Scalable Capital is the leading robo advisor in Europe with assets under management of more than 200 million euros. Apart from German Startups Group, Holtzbrinck Ventures, Monk’s Hill Ventures, MPGI, and several buiness angels have invested in Scalable Capital.
Service Partner One - Digital Facility ManagementService Partner One provides the first digital integrated facility service cloud for facility services and related procurement. The cloud service connects via its web-based applications commercial clients and service providers to enable a fully digitized process from customer acquisition, via order processing and execution to invoicing. Combining the best of CRM, ERP, DMS, CAFM in a user-friendly and simple designed interface – the first facility service cloud, called “SP ONE”. While clients can easily procure, manage and expense facility services via one single point, service providers get access to the first digital integrated service cloud to sell, operate and administer.
EQT Ventures, Target Global, Earlybird, and Rheingau Founders count among the co-investors of Service Partner One.
Simplesurance – One-Click Online Insurance for Purchases
SoundCloud - Social sound platform
Amorelie - Sensual E-CommerceSince the beginning of 2013, Amorelie has stood for a sensual lifestyle online shop that offers a high quality portfolio as well as compelling functionality. Presented in a friendly and exclusive environment full of joie de vivre, Amorelie attracts confident, modern women and couples. The product range covers toys, exclusive lingerie, and sensual products, such as erotic literature. Passion, physical well-being, sex, and happiness are the main focus of Amorelie, which showcases a stylish, innovative, and accessible Lovestyle-world instead of intimidating “erotic products” of low quality.
The team of founders held key roles before. Lea-Sophie Cramer previously was Vice President Asia of both Rocket Internet and Groupon, while Sebastian Pollok was an analyst at e.ventures in San Francisco and an entrepreneur also at Rocket Internet.
German Startups Group invested together with well-known co-investors, such as SevenVentures, TA Ventures, Paua Ventures, Otto Capital, and Cherry Ventures, alongside whom it sold its shares to 7Commerce GmbH, the strategic investment arm of ProSiebenSat.1 Media, in March 2015.
AuctionTech - Online livestream technology for auctionsAuctionTech has been founded in 2017 by lead employees of the former biggest online auction house for luxury goods (Auctionata) and from which's insolvency estate the online livestream auction technology, developed for many years, has been acquired with the help of German Startups Group. The founding team around CEO Jan Thiel offers regular auction houses and online marketplaces this unique technology as a cloud Software-as-a-Serivce so they can operate live video auctions without latency and by that reach bidders worldwide no matter their respective size or geographical location. Potential segments besides artworks, luxury goods, watches, jewelry and antiquates are also classic cars, real estate and B2B investment goods. The product can be embedded easily in the own website as a white label solution for a license fee so no brand or media disruption occurs.
German Startups Group is involved as lead investor.
Ceritech – Winning & Project Development of Rare Earth MetalsCeritech develops a procedure that enables the company to win Rare Earth Metals at low costs from gypsum-containing production residues. Ceritech is preparing partnerships with two large foreign fertilizer plants, which generate great amounts of phosphogypsum as a byproduct of the production of phosphoric acids, from which Ceritech can extract Rare Earth Metals.
According to the current state of technology, Rare Earth Metals constitute an essential, almost non-substitutable raw material for high tech products like smartphones, tablets, and electronic cars. Rare Earth Elements are especially indispensable for the realization of the energy turnaround in Germany since they are required for the construction of solar cells, energy-saving illuminants, high performance magnets for electric transportation, wind turbines, and fusion reactors. As of now, Chinese companies are the largest supplier of Rare Earth Metals and have held a near monopoly position over the past years.
CRX Markets - Supply chain finance platformCRX Markets is a Munich-based supply chain finance platform that allows suppliers to sell claims against their clients, i.e. to securitize the bundled claims, without the involvement of an intermediary, e.g. a factoring bank, and to automatically trigger a bidding contest between institutional investors as sellers in order to maximize revenue from the sale of the claims and ensure that money is received earlier. According to the company, the customers benefit from a stabilized supply chain and the optimisation of circulating assets. Furthermore, the marketplace created by CRX Markets also offers, in our opinion, companies, banks, and investors attractive investment opportunities through its transparent structure and competition-oriented methods.
CRX Markets won the FintechGermany Award in 2016. Founder and manager Moritz von der Linden and supervisory board member Carlo Kölzer are the founders of the highly successful foreign exchange trading online platform 360T, which was acquired by Deutsche Börse in 2015.
Software Solutions for review managementSince 2009, Customer Alliance supports hotels worldwide with the help of various products in collecting and integrating customer centric data as well as realising their revenue potential.
With its product "Review Analytics", Customer Alliance provides a reliable 360° review management solution for the thorough and professional handling of online reviews. It manages online reviews and provides essential statistics for quality management.
Additionally, the tool "Price Analytics" supports hotels in doing effective pricing by tracking the price structure of competitors and by warning hoteliers about changes on the business market in advance.
„Booked“, the newest product by Customer Alliance, is a responsive booking engine that enables hotels to implement an easily-maintained booking widget on their websites, with which customers can quickly and directly book hotel rooms. Thus, hotels can reduce their commission payments.
Since its foundation in 2009, by now more than 3,500 hotels from more than 35 countries use the software solutions of Customer Alliance. The international team consists of approximately 100 employees.
eWings.com – Platform for Flight Bookings
Finiata - FinTech for FactoringFiniata offers factoring solutions for freelancers, self-employed entrepreneurs as well as small and medium-sized enterprises. Up until now, this market segment has not been sufficiently addressed since individual risk assessments cause high costs. The experienced founding team – the four-member management team has 13 years of FinTech experience – employs already established scoring concepts and achieves lower costs and process complexities through digitalisation and automation. It is the goal of Finiata to carry out the risk assessment automatically within seconds for the first time and to reduce the default risk so that by, for example, simply taking a picture of an outgoing invoice with a mobile phone the invoice amount can be collected almost immediately. Through cooperations with leading European FinTech companies, the functionality of the financial solution has been maximised.
The founding team around CEO Sebastian Diemer has already collectively built one of the most successful German FinTech startups in Kreditech, which offers private loans on the basis of a data-driven scoring model. Further investors in Finiata are, among others, Point Nine Capital und Fly Ventures.
Pyreg - GreenTec for Carbonisation MachinerySince 2010, Pyreg designs, develops, and manufactures machinery for carbonisation purposes, which convert wet biomasses into valuable biochar in an environmentally-friendly way as well as sewage sludge into fertilizing substrates which almost free of pollutants. During the process, a surplus in heat energy is created that can also be efficiently used for different purposes. Irrespective of whether used in the waste water, fertiliser, composting, forestry and agriculture industries or municipalities, the combination of multi-purpose benefits of a Pyreg system contributes to enhancing the value chain of its respective operators.
Pyreg is committed to climate protection and its high-quality machines is not only known for its economical but also its ecological sustainability. A single Pyreg 500 unit – for the production of biochar for instance – effectively sequesters the annual CO2 emissions of up to 500 motor vehicles per year.
Pyreg was nominated in 2016 by the German Institute for Invention for the, according to the institute, oldest innovation award in the world, the Dieselmedaille, as the most sustainable innovation.
German Startups Group has invested in Pyreg along with different holding companies, including Skion GmbH of Quandt heiress Susanne Klatten, and knowledgeable business angels.
realbest - online transaction platform for real estaterealbest is the first online transaction platform for real estate that digitalises the significant steps within the purchase and sales process. The company, founded in 2013 and based in Berlin, sells real estate across Germany from private and professional property sellers through its online network of qualified real estate agents and financial service providers. According to the company, this network reaches over 2.5 million potential buyers. Currently, over 350 million euros worth of real estate offering can be found on realbest.
Co-investors include Obotritia Capital from Rolf Elgeti, Ventech as well as Immotech ventures from the property developer Marius Marschall von Bieberstein.
TVSMILES – Mobile Advertising
Wunder – P2P Platform for Ride Sharing
*Operationally active companies only (i.e. without special purpose vehicles). We publish investments and hence the shares of companies that are in our portfolio at our sole discretion, if and when the time is thought best by the portfolio company itself and by us. Thus the following list raises no claim to completeness. The above-mentioned 20 minority stake holdings that are of particular significance to German Startups Group represent 89% of the total value of all 37 active minority stake holdings.